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HubSpot Solutions Partner · RevOps for B2B tech

HubSpot Consultant

I help growing B2B tech companies drive revenue with more intention and less guesswork, powered by HubSpot. I turn messy, disconnected processes into a system you can actually trust; giving you confidence in where you stand today and control over where you're going tomorrow.

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HubSpot Solutions Partner6 HubSpot certifications
6+ yearsinside HubSpot
Trusted by B2B teams at
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SERVICES

Where I can help

Start with the leads you already have, or fix the foundation underneath them.

Most requested

Lead Management & Conversion System

Make the most of the leads you already generate. Every good-fit lead gets an owner, a next step and timely follow-up, so more interest turns into sales conversations.

1

Audit & roadmap

Find where leads get lost and what to fix first.

2

System implementation

One clear process to convert more leads into sales. Hot leads reach sales immediately, automations handle the busywork, and feedback loops show you where to invest your budget.

3

Nurture & reactivation

Not every lead is ready to buy today. Keep them warm, reconnect with older leads in your database, and let sales know as soon as someone shows buying interest.

SERVICES

Lead Management & Conversion System

Make the most of the leads you already generate. Keep good-fit leads from falling through the cracks with clear ownership, timely follow-up and relevant nurture that helps turn interest into sales conversations.

Lead Management Audit and Roadmap

Find where leads get lost and what to fix first.

  • Lead flow. Trace every source and handoff.
  • Ownership. Find leads with no clear owner.
  • Qualification. Check what makes a lead sales-ready.
  • Follow-up. Spot slow replies and manual bottlenecks.
  • Action plan. Prioritize fixes with your team.

You get: A clear diagnosis and prioritized roadmap.

Lead Management System Implementation

Give each relevant lead an owner and a next step.

  • Clear stages. Define one shared lead process.
  • Lead routing. Assign leads to the right person.
  • Team handoffs. Agree qualification and response rules.
  • Consistent follow-up. Give reps priorities, tasks and reminders.
  • Shared visibility. Set up reporting and train your team.

You get: A working system for ownership and follow-up.

Nurture and Reactivation Strategy

Keep good-fit leads engaged until the timing is right.

  • Relevant messages. Segment leads by fit and interest.
  • Email nurture. Plan timing, content and automation.
  • Readiness signals. Score engagement and alert sales.
  • Reactivation. Reconnect with older and not-now leads.
  • Nurture results. Track leads returning to sales conversations.

You get: Nurture and reactivation journeys in HubSpot.

Other HubSpot Services

Build your HubSpot foundation, improve your setup, or help your team use it.

HUBSPOT IMPLEMENTATION

Build a CRM that fits your business

Get your data, pipelines and automation set up around how your team works.

REVOPS & CRM STRATEGY

Give your teams a shared process

Connect responsibilities, handoffs and reporting so sales and marketing work from the same plan.

ONBOARDING & TRAINING

Help your team use HubSpot confidently

Learn through practical sessions built around your team's real tasks and processes.

HUBSPOT AUDIT

Know what to improve first

Review your setup, data and reporting. Get clear priorities and a practical roadmap.

MARKETING AUTOMATION

Make your follow-up more relevant

Build segmented email journeys that respond to your contacts' interests and actions.

ONGOING HUBSPOT SUPPORT

Keep your setup working for you

Get hands-on help with fixes, automation and improvements as your business changes.

FREE · 10 QUESTIONS · 2 MINUTES

How leaky is your lead process?

Answer a few quick questions about how your team handles leads today. Find out where you are leaking leads and what you need to fix.

  • A clear score on how well you're handling leads today
  • The exact places where your leads are slipping away
  • Your fix list. What you need to tackle first

 

PORTFOLIO

HubSpot Projects

These HubSpot projects are all about making tools work for people. From smoother handoffs to smarter automation, I help small businesses reduce manual work, improve team collaboration, and build clear, effective processes that support real growth.

Livestorm and HubSpot integration case study

Case study · Integration

Webinar leads, straight into HubSpot

No more manual imports. Registrations and follow-up run on their own, so sales sees who attended while it still matters.

SaaS onboarding email automation in HubSpot

Case study · Automation

From sign-up to active user

An onboarding journey that guides new SaaS users step by step, so more sign-ups turn into people who actually use the product.

 

What clients say

Diana got the gist of the project instantly and asked all the right questions, worked without delay so that the project was delivered bang on time (earlier in fact) and had no bugs so was put to use immediately.

Christopher WagstaffStrategy and Development, Media Garage

Diana is professionally skilled, very service oriented, and very fast. She really “got the point” in my HubSpot project (it was a little complicated one), and solved it brilliantly.

Rubi HalfonOwner, Med Men

Diana is highly skilled, very reliable and offers professional support.

Tina CardyCMO, Cranborne Technology
Diana Durdeu portrait

ABOUT ME

Hi! I'm Diana.

I'm a HubSpot consultant and the founder of Ascendia Digital.

I help small and medium B2B companies make the most out of HubSpot, through tailored implementations, efficient onboarding, and data-driven strategies.

With over 6 years of experience in marketing and CRM, I understand the challenges businesses face when implementing a CRM: data is often in chaos, teams aren’t aligned, processes aren’t documented, and everyone does things their own way, without clear visibility on what’s working and what needs adjustment.

I’m here to help you bring clarity and structure to the way you use HubSpot, so that the system truly supports the growth of your business.

Certified HubSpot Consultant
HubSpot Solutions Partner CertificationHubSpot Partner Implementation CertificationHubSpot Sales Hub CertifiedHubSpot Marketing Hub CertifiedHubSpot Inbound Marketing CertifiedHubSpot Email Marketing Certified

Ready to grow your business?

Whether you’re new to HubSpot or already using it, I’m here to help you make it work for your business.