HubSpot is one of the world’s leading CRM and marketing automation platforms, known for bringing marketing, sales, customer service, website management, and operations tools together in a single platform.
Its ecosystem is divided into multiple hubs (Smart CRM, Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Commerce Hub) offered across different pricing tiers: Free, Starter, Professional, and Enterprise.
In this article, we’ll break down HubSpot’s 2025 pricing, highlight the key differences between plans, and help you choose the option that’s right for your business.
HubSpot’s pricing depends on the hub and features you choose. Free plans are available, Starter plans typically start around €15 per user/month, and Enterprise plans can reach up to €3,300 per month. Here’s a quick breakdown of pricing by hub and tier.
|
Hub |
Free |
Starter |
Professional |
Enterprise |
|
Smart CRM |
Yes |
€15/user/ month |
€45/user/month |
€75/user/month |
|
Marketing Hub |
Yes |
€15/user/ month |
€792/month (3 seats included) |
€3,300/month (5 seats included) |
|
Sales Hub |
Yes |
€15/user/ month |
€90/user/month |
€150/user/month |
|
Service Hub |
Yes |
€15/user/ month |
€90/user/month |
€150/user/month |
|
Content Hub |
Yes |
€15/user/ month |
€441/month (3 seats included) |
€1,470/month (5 seats included) |
|
Data Hub |
Yes |
€15/user/ month |
€711/month (1 seat included) |
€1,960/month (1 seat included) |
|
Commerce Hub |
- | - |
€85/user/month (+ platform fee) |
€140/user/month |
Smart CRM is HubSpot’s central platform for managing contacts, companies, notes, and activities. It provides essential CRM tools, integrates seamlessly with other hubs, and includes contact management, email tracking, and meeting scheduling. It’s ideal for businesses seeking a unified platform for basic reporting and collaboration.
|
Tier |
Price |
Features |
|
Free |
€0/month |
Contact and company management, tasks, deals, live chat, email tracking, basic analytics (up to 2 users). |
|
Starter |
€15/user/month |
All Free features plus custom required fields, permission sets, multi-currency support, and removal of HubSpot branding. |
|
Professional |
€45/user/month |
All Starter features plus AI data assistant, duplicate management, basic scoring, calculated properties, and custom reporting. |
|
Enterprise |
€75/user/month |
All Professional features plus custom objects, advanced team structures, Single Sign-On, and field-level permissions. |
Marketing Hub helps teams automate inbound marketing. It includes tools for blogging, SEO, social media, email marketing, and landing pages. It also offers lead generation, campaign automation, and advanced reporting. Marketing Hub enables marketers to manage complex campaigns and optimize performance continuously.
|
Tier |
Price |
Features |
|
Free |
0€/month |
Basic marketing tools: forms, simple email marketing with HubSpot branding, contact list management, basic landing pages. |
|
Starter |
15€ /month |
1 user license, 1,000 contacts included; professional email marketing, advanced forms, landing pages, simple automation, email/chat support. |
|
Professional |
792€ /month |
3 user licenses, 2,000 contacts; includes all Starter features plus advanced marketing automation, social media management, A/B testing, custom reports, advanced SEO tools. |
|
Enterprise |
€3.300/month |
5 user licenses, 10,000 contacts; all Professional features plus enterprise-level segmentation, security, auditing, and revenue attribution features. |
Service Hub is HubSpot’s customer support solution. It includes ticketing, helpdesk, live chat, and knowledge base tools to enhance customer satisfaction. Teams can manage shared inboxes, automated tickets, feedback surveys, and client portals, all integrated with CRM data.
|
Tier |
Price |
Features |
|
Free |
€0/month |
Basic support for up to 2 users: shared inbox, simple ticketing, live chat. |
|
Starter |
€15/user/month |
Shared inbox, ticket tracking, live chat, branded email, simple feedback forms. |
|
Professional |
€90/user/month |
Full helpdesk, knowledge base, additional automation, satisfaction surveys, client portal. |
|
Enterprise |
€150/user/month |
IVR (phone support), advanced ticket routing, SLA rules, enterprise-level security features. |
Content Hub enables users to create and manage secure, fast, and personalized websites integrated with HubSpot CRM. It includes a drag-and-drop editor, cloud hosting, flexible templates, and AI-powered personalization tools. Marketers can manage websites without IT teams, including SEO, analytics, and responsive design.
|
Tier |
Price |
Features |
|
Free |
€0/month |
Free theme library, drag-and-drop editor, secure hosting, basic web analytics. |
|
Starter |
€15/month |
Free features plus basic SEO tools, mobile-responsive site, automatic SSL, premium hosting. |
|
Professional |
€441/month |
Advanced SEO, smart content, A/B testing, membership content, multilingual support, content preview. |
|
Enterprise |
€1.470/month |
Custom objects, advanced API, content partitioning, adaptive testing, multi-domain support, enterprise-level security, 24/7 support. |
Data Hub (formerly Operations Hub) focuses on syncing and automating inter-departmental workflows. It allows real-time data synchronization between HubSpot and external apps, plus automation using code (JavaScript/Python). It includes data cleaning, deduplication, and ensures data integrity across the platform.
|
Tier |
Price |
Features |
|
Free |
€0/month |
Basic data sync between apps (up to 2 users), standard CRM import/export, default field mapping. |
|
Starter |
€15/user/month |
All Free features plus external app connections and basic workflow automation. |
|
Professional |
€711/month |
Programmatic automation, data quality rules, deduplication. |
|
Enterprise |
€1.960/month |
High-volume automation, advanced support, complex integrations, security, and audit modules. |
Commerce Hub is HubSpot’s native solution for sales and billing. It supports AI-generated quotes, recurring payments, and end-to-end sales and invoicing management. Integrations include Stripe and QuickBooks.
|
Tier |
Price |
Features |
|
Professional |
€95/user/month |
Single-page quote editor, e-signatures, AI-generated quotes (Beta), quote templates (Beta). |
|
Enterprise |
€140/user/month |
All Professional features plus increased limits and advanced capabilities. |
Choosing the right HubSpot hub and plan depends on your business needs, team size, and growth goals.
Quick Hub Selection Guide:
Is HubSpot worth the investment? Absolutely! Trusted by hundreds of thousands of businesses worldwide, it offers a comprehensive suite of integrated tools spanning CRM, marketing, customer support, and content management. Flexible plans—from Free to Starter, Professional, and Enterprise—ensure that businesses of any size can access the tools they need to grow.
If you’re unsure which plan fits your business, schedule a Discovery Call with a HubSpot Solutions Provider for personalized guidance.